What's in a name?

Given all the agitation surrounding the failure to impose a points deduction on West Ham for fielding a player who was, to all intents, not eligible to play it is comforting to see that those running the game know what's really important by announcing a name change.

As from next season the Premiership will be no more with its place being taken by the Barclays English Premier League.

CEO Richard Scudamroe said that

after extensive research with fans and other stakeholders during the Premier League's recent re-branding exercise showed the need for a single unified identity.

Naturally the possibility of squeezing a few extra quid out of Barclays had absolutely nothing to do with this.

Scudamore added that

We are confident that our simplified and strengthened global identity will help fans associate better with our fantastic competition.

Sure it will Richard, sure it will.

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