When, back in 1991 the twenty teams making up the top flight of English football voted in favour of leaving the Football League so as to be in control of themselves, few imagined that the move would be as successful as it has proven to be.
Not only has the bubble surrounding football’s finances at the top end failed to burst, it is now stronger than ever thanks also to the most recent television deal that has seen each Premiership side rake in millions.
Yet this success has come at a price. It is impossible, for instance, to deny that the demographics of the match going public has changed with the working class that traditionally formed the bedrock of English support being replaced by those financially better off.
The plan to add a thirty ninth game to the fixture list, which game would be played overseas confirmed just how detached English club have become with their roots.
So alienated have a group of Liverpool fans become that they’ve decided to look for an alternative to the current situation, that of forming their own club.
Last month saw the official launching of AFC Liverpool Grassroots which, according to their promotional litterature, is aimed at “those Liverpool fans who have been priced out of watching Premier League games.”
Getting Too Expenive
Alun Parry, the man who came up with the whole idea, counts himself among such fans. “The overriding driver is that there is a genuine affordability issue when it comes to Premier League matches,” the 37 year-old explains. “They're extremely expensive and there are many diehard Reds who simply can't afford to pay close to £40 week in week out to get to see a game.”
“Those who have kids are even harder hit financially. I know one lad who gave up his own season ticket because he couldn't afford to take his son to the game too, and felt mean leaving his football mad boy behind every Saturday to go to Anfield himself.”
“That's not to have a pop at Liverpool FC. In fact, if you compare the pricing policy of all the Premiership clubs, Liverpool offers relatively good value and LFC has been far more sensitive than most to the needs of their local community.”
“But that aside, the nature of Premier League football is that, even if our prices are kinder than others, they're still too expensive for massive amounts of Liverpool supporters. Many can't go at all, many others can only afford to go to a few games a year.”
“What happens to those supporters is the question. To be able to provide a football club run by Liverpool fans means that they can come and support us with fellow Reds, wearing the same colours, sharing the terrace with the same community of Liverpool supporters, singing the same songs. Okay its not Liverpool itself, but it has a Liverpool FC identity, and it will hopefully bring many people back through the turnstiles. It's sad that many kids grow up primarily experiencing football as a TV show.”
For some, the solution has been that of following another club lower down the league structure. Yet this is not something that is likely to appeal to most fans.
“For most Liverpool fans, we have always focused on LFC and it's doubtful if we could just invent support for another club out of thin air. If I went to watch another team plucked out of thin air like that, I'd enjoy it because I enjoy watching football, but I wouldn't enjoy it on the level that a supporter would.”
“The thing that is unique about AFC Liverpool is the fact that it exists for the community of Liverpool supporters, and so the club will have an identity that people can hook into and so genuinely care about the result.”
“If you currently have an affinity with Tranmere or Formby or Marine or Prescot Cables or Bootle FC or Southport or any of the other fine teams in Merseyside then yes go along and support them.”
“But we know that most Liverpool supporters don't have that reason to support another team, and fandom cannot simply be invented as we all know. So many football fans are currently spending Saturday afternoons away from football. AFC Liverpool is a reason for them to come back, and be part of a team they have a genuine reason to support.”
Football Has Lost Its Soul
Agree or not with AFC Liverpool, it is undeniably that there is more than a fair share of truth in Parry’s arguments. Proof lies in the popularity of reserve team football, with Liverpool’s home games regularly attracting figures in the thousands – there were more than 10,000 for the recent game with Manchester Unted - specifically because they offer fans the opportunity of watching their team without having to fork out half their pay.
There is also the question of values. “There is great skill in the Premiership so top flight football does have its sparkle. But, as the Game 39 moneyfest showed, it's lost a lot of its soul in the chase for cash. I think Game 39 proved to everyone that the people running the game care more about money than they do about the integrity of the competition itself. Many supporters who can still afford to go the game nonetheless miss the more traditional values of the game, and would enjoy going along to AFC Liverpool as well.”
Just how much greed has entrenched itself in the soul of the Premier League is shown by the growing number of foreign owned clubs, all bought because they’re deemed a good investment that will generate money for the owners.
Liverpool is one such club, although Parry is at pains to stress that the formation of AFC Liverpool Grassroots is in no way a response to the controversial ownership of Tom Hicks and George Gillett.
“People tend to think this is a reaction to Hicks & Gillett in the way that FC United was seen as a reaction to Glazer, but its not. It's an unfortunate coincidence that Hicks and Gillett are about as people jump to the conclusion that it's all about them when it's not at all about them.”
Whatever the perception, the idea has been welcomed. “The feedback has been excellent,” Parry confirms. “There is a real buzz around the idea and people are very keen.”
Given the resentment to the current owners, that was always likely to be the case yet feelings are likely to change were the club to change hands. That, however, isn’t something that worries Parry.
“As I say this is not a response to the owners. The owners just happen to be there. I think in many ways it will be easier for us once the ownership issue is cleared up because people will realise that this is not a reaction to that, but is motivated by other issues and is a genuine idea in its own right.”
“Whoever owns Liverpool Football Club over the next however many years, ticket prices will still be high enough to price many diehard Reds out of supporting the team in the way we could in my Dad's day.”
Community Spirit
“AFC Liverpool is primarily targetting those supporters, to be part of an LFC community, attending a real "in the flesh" football match, standing with the same fans, wearing the same colour scarves, and singing the same songs.”
“No matter who owns LFC, the demands of the Premiership will still be pricing genuine Reds out of the game. The question is, where can they go to watch a football match that they care about? Where can they take their kids to be part of that community that I experienced as a lad going to the game? AFC Liverpool is the answer to that question - and that question remains, no matter who owns LFC.”
What comes next is arguably the biggest challenge that the young club is yet to face. “Our next step is to allow people to put their money where their mouth is and make this a reality. The basis of the club is that it will be an Industrial & Provident Society which is the standard model for supporter owned clubs. We'll soon be inviting people to send us money which will then become your membership of the club.”
“It is key to our acceptance into the league that we have that financial backing and money in the bank so we'll be making an announcement on how people can financially support the creation of the club, and in the process become a voting member of the club too.”
For all of his positive talk, Parry is realistic enough to realist that “there are some who are suspicious that this is an anti-LFC thing” yet he isn’t going to be discouraged by this. Calls have already gone out for anyone willing to either manage or play for the new club.
“I think those who talk to us and realise our motivations can see that it's anything but, and that everybody involved is passionate about Liverpool Football Club too.”
More information about AFC Liverpool Grassroots can be found here .
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