What Not To Do With Your Money: Buy a Liverpool Kit
1Monday, June 07, 2010 by Paul Grech
Whether you thought it was right or wrong, there is one undeniable benefit in the removal of Rafael Benitez which is that there is no longer a smokescreen behind which the club's owners can hide. Over the coming months their failure to properly invest in the club is going to become increasingly clear whilst, at the same time, their inflated asking price seems to be driving away anyone who wants to take over.
This means that it is up to the fans to ensure that they sell up as soon as possible That is something that has been on the agenda for the past two years without them putting much urgency on the process. Indeed, it was an ultimatum by the banks that actually forced them to put the club for sale and, even so, if they don't put forward a realistic asking price no one is going to buy regardless of how much the fans clamour.
The fact is that no matter how many protests Liverpool fans organise, they will not take any notice: they live too far away for that to happen. What they do listen to is the clink of the cash registers and it is here that they have to be hit.
There has been something of an unofficial boycott of club merchandise for quite some time now but there is now the need to step things up. And the first place to start is with the new kit: simply don't buy it. Low sales will not only hit the club's finances - and therefore Hicks' and Gillett's hold on the club - but it will also send messages to Adidas and Standard Chartered, both of whom just signed multi-million deals with the club so probably won't be too happy if certain targets are not met.
Of course, fans will be fans and many feel the need to show their support to Liverpool FC through what they wear. The good thing is that there are plenty of alternatives out there. Last week, Spirit of Shankly announced that they had for sale a series of shirts with the profit made going back to support their campaigns. These shirts seem to have been quite a hit since they are now suspending the sales "due to unexpected and unprecedented exceptional demand". Similarly, the people behind the RAWK forum have produced a Save LFC shirt the profits from which will be used to fund their campaigns.
If you want something classier, then there is the recently produced Liverpool ElevensXI shirt which lists Liverpool's finest ever eleven players. For more of a choice, there is no better place than Sam Dodds. Indeed, the unofficial shirts sold by this Swedish branch of the Liverpool Supporters Club are something of a personal favourite. They might be a bit pricey but there is no denying the quality of their design as well as of the shirts themselves. One thing about Sam Dodds, however, is that you have to avoid the official merchandise that they also sell on there.If enough people refrain from buying the new kits, if enough people stop giving money to the club then rest assured that the message will get through.
A Liverpool Thing receives no commission from the sales of these unofficial shirts.
Category Merchandise
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1 comment »
Would just like to say thanks, since I can't really protest against the scum who own this club, this is the next best alternative... I'm just glad i won't give those thieves a penny
Cheers!
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